The Client Brief

The core of the brief contains achieving eye-catching results. They wanted the products: face wash tube and the hydrating moisturiser to look premium and radiate luxury. Consistency in the moisturiser, accurate depiction of sheen and textures of bottle and jar were top priority.

The Challenges

Face Wash Tube -

- Maintaining the luxury and identity of the product.

- The glass and the sheen should match the samples.

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Hydrating Moisturiser -

- Accomplishing perfect jar textures and cream’s consistency in 3D animation.

- Getting the perfect interaction of the cream’s while it’s touched was crucial in 3D video production.

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How we tackled these challenges.

Studying deeply bothvthe samples in their natural surroundings unfolded the mystery of reaction of the light after reflecting from the object.

We focused on the textures, studied the natural reflection of light on creams and metallic surfaces, the shine of the tube, the consistency of the cream, and how it reacted when touched.

‍The Impact

Our CGI production services delivered evoking results where the visuals conveyed the brand’s quality, integrity and emotional appeal that connected with the users.

This CGI advertising project was a success, we accomplished the desired outcome that followed the brief, meaning we had a happy client.

CGI amplifies creativity. It’s only limited by your imagination. So, let’s see what we can do for you: hello@ribuworld.com

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